AI for your marketing.
Built around your business.
Stead builds and manages tailored AI systems—from ad creative and campaign workflows to company knowledge and everyday operations.
Campaign brief
Evening appointments campaign
- Client
- Northfield Family Dental
- Objective
- Book hygiene visits for October–November
- Audience
- Existing patients due for a visit; local families
- Message
- Evening appointments, online booking
- Brand inputs
- Fictional brand brief and demonstration imagery
- Channels
- Social ads, search ads, patient email
Creative variations · 4
1 approved · 3 in review
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Original AI-generated demonstration imagery. Fictional campaign; video shown as a storyboard.
Approvals
- Creative1 of 4 approved
- Ad copyApproved
- TargetingApproved
- SpendAwaiting Ava Hayes
- Social adsQueued · awaits creative and spend approval
- Search adsDrafted · 6 headlines in review
- Patient emailDraft · not scheduled
Nothing launches and no budget is spent until the client approves.
Needs attention · 3
Sterilizer backorderedSO-10482 · Northfield Family Dental
Invoice doesn’t match POINV-3310 · Lakeside Orthodontics
Service visit rescheduledCedar Park Dental
Review queue · 1
Update to Ava HayesAwaiting Jordan Rivera
Sales order SO-10482
At riskInstall booked Nov 19 · Owner Jordan Rivera
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Stead scopes, builds, and runs each system with your team—deciding which tools connect, who approves what, and which actions stay manual.
- 01Brief and brand inputsWe agree the offer, audience, objective, and the brand material every asset must respect.
OfferAudienceLogo + coloursBrand assetsChannels
- 02Create and refineAI image, ad, and video variations are produced, then revised against your feedback.
- 03Approve, then distributeYou sign off on creative, targeting, and spend. We launch, manage, and report back.
Creative · targetingApprovedSpendAwaiting client
- 01Find the relevant recordsThe supplier notice is linked to the order, customer, purchase order, and install schedule.
Supplier noticeSO-10482PO-7731Install schedule
- 02Prepare a sourced updateA customer update is drafted in your team’s voice, with links to the supporting records.
Chairs on schedule for Nov 19 2,3. Sterilizer delayed to Dec 2 1; propose Dec 3.
- 03Queue it for reviewThe account owner approves, edits, or declines. Nothing is sent automatically.
ApproveEditDecline
Your team sets the direction.
We help get the work done.
Stead combines hands-on implementation with software we’re building to support the work. We connect your tools, shape the workflows around your team, and manage the agreed scope with you.
Tacit is our company AI software, currently in development. Your engagement starts with the work you need done.
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